Prophets of Da City’s “Never Again”: A Celebration, Motivation & Proclamation


Prophets of Da City (P.O.C.), is one of South Africa’s most influential, politically charged rap and hip hop collectives.  “Their sound [which] has been described by as ‘a devastating mix of old-skool meets new school rhythms and enough tongue-twisting rhymes to keep your head in a spin” also speaks major insight into the social predicament of Blacks worldwide, igniting fire and giving hope to all that listen.

Speaking from the viewpoint of the South African experience of struggle and overcoming, Prophets of Da City (P.O.C.) in the song, “Never Again,” outline the ill shape Blacks find themselves in due to colonialism, imperialism, and all other -isms emblematic of . The motif of the song, “never again” is a declaration that toleration of any form of oppression will not take place from the streets of Soweto to the alleys of Detroit.

(Music Video of the Song “Never Again” by P.O.C.)

This song is about unity on all corners of the globe. It is “dedicated to those who are down with the revolution and all over the world where people are snoozing,” whether they be in Australia or Brazil. The artists never once divorce themselves nor their messages from the centrality of the Black experience on a global scale. The “Black race always at a slap face” is in a continuous, cyclical state of overcoming and becoming. The artists never cease to to take their micro experiences and expand them to a macro level. In doing so, they establish relevance in making it known that a singular struggle is quite actually a collective struggle. (“those that support the struggle locally/ I support your struggle globally…”) Lines such as “Africa rejoice, raise your fist, raise your voice…” make it clear that Africa is not limited to the continent, yet is inclusive of all people of African descent as well as those that identify with the collective struggle of oppression.

With the slight and clever implementation of the voice of Nelson Mandela atop lyricism, a deliberate and intentional attempt is made to provide a semblance of hope for those that may have wavered in their faith of its existence; and most importantly, in order to capture the notion that the walk may long, yet a victory is always on the horizon. This jubilant, up- beat song holds implications for Africans everywhere to wake up, stand tall, and never [again]  back down from facing the struggle because triumph is never too far off.  (Oh, “what a feeling to see a smile on the black face…throw your fist in the air!”)

“Never Again” is simultaneously a celebration, a motivation for continued fighting against the system of global oppression and, most of all, a proclamation that the people of Africa, whether they be on the continent or on the furthest corners of the planet, shall not  and will not tolerate a position on this Earth where the status “FREE” is not an option.



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