Hip Hop and Pop Culture

The videos I analyzed are “Sim Dope” by South African hip hop artist AKA and “Heart” by South African pop artist Toya Delazy. I’d first like to note their similarity to American artists. In AKA’s video “Sim Dope,” at first glance you would probably think he is an American artist, being that his style is very flamboyant and flashy. But, his lyrics tell us something else. AKA isn’t the average American hip hop artist, rapping idly about drugs, women, and violence. His music tells a story, his story. It also intrigued me how he incorporated the American “turn up” style of music into his story telling. Most American artist who tell stories through there music generally have more subtle beats. In my opinion, they work best. AKA’s style distracted me from his message. The next artist I examined was Toya Delazy. Delazy’s video “Heart” had aesthetic vibes that reminded me of artist like Elle Varner and SZA. I’ve never listened to African pop music, and I’m not really much of a pop fan, so I was not really sure what to expect. One thing I noticed about both artist is there short verses. American music typically has two to three long verses but it seemed as though both AKA and Toya Delazy’s songs contained many very small verses. Their styles are also completely different. AKA’s song was laced with metaphors similes whereas Delazy was pretty straight to the point. I can honestly say neither artist is what I expected. For some reason when I picture African hip hop and pop it is in no way similar to American music. I expect strong, mesmerizing beats, thick accents, and music laced with meaning and emotion. Both artist sounded like someone I would hear on the radio here. Their styles were both very commercial and unexpected.

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