I’m relatively new to the intricate and unique sounds of African Hip Hop. There is a great sense of diverse sounding Hip Hop that I’m simply not used to nor was I aware of. One thing that I’ve learned in my new journey into sound is the amazing music that is produced by Ghanaian rap artists. The Hip Hop scene in Ghana is responsible for producing some of Africa’s rawest sounding artists. Artists like Reggie Rockstone, M.Anifest, Wanluv The Kubolor, Tinny, Sarkodie, the list goes on. With that being said my discovery of Edem’s Gbevu was pleasantly on par with my expectations. Edem is a popular Ghanaian rapper who spits in ewe. For myself, I personally find his music a bet refreshing because the language barrier is easier to manage. Although this is not a socially conscious track I believe it has major international potential.
The instrumental to the track Gbevu has an almost Ghanaian/ middle eastern flavor. It’s pleasantly similar to a sound that Timberland the american super producer would create. I would like to note that the sounds of auto-tune here are pleasantly layered over his chorus vocals. When I watched the official video for the track I instantly noticed the familiar fashion. Everything from the skinny jeans tucked in timbs, Adidas tennis shoes, Hennis & Morits sweatshirts, snap-back hats, ray band sunshades, form fitting extended length T shirts look American.
There are even instances in the video where popular american dances are either mentioned or subtly performed. (Edem mentions and does the migos’ Dab at 1:11 in the video above followed by a milly rock at 2:20) I mentioned that because I’m happy to see integration of African American culture with Ghanaian culture. Growing up African in America its popular to believe that Africans in Africa want nothing to do with African-Americans or their culture. Seeing things like American dances, fashion and even hearing american influences debunk that belief. Edem is an amazing talent and I look forward to discover more tantalizing sounds of the motherland.