How Jovi makes us bump to the sound of Cameroon

In world where African hip-hop artists are being accused of imitating American culture to produce their art, Cameroonian rapper Jovi represents the amalgamation of the two cultural art forms by producing a unique style that is distinct to his home country, but also carves out his own place in the global hip-hop scene. Jovi himself coined Mboko – a rising genre that merges Native African influences such as Bottle Dance and Makossa with Western electronic and hip-hop influences. In his video for Devil No Di Sleep, he lucidly showcases the influence Western hip-hop has on Cameron’s scene, but continues to represent his home country. Continue reading “How Jovi makes us bump to the sound of Cameroon”

Jovi, proud B.A.S.T.A.R.D from Cameroon

Bastard: informal, an unpleasant or despicable person”. According to the Oxford English dictionary, a Bastard is a contemptible person. Anyone should be ashamed to be called a Bastard. Yet, Jovi, 34 years old Cameroon rapper sings his pride of being a “B.A.S.T.A.R.D” in his 2014 single featuring singer Reniss. In fact, Bastard in Pidgin (dialect of the song) means “cool”, “great” or even “fantastic”. It is in this Cameroonian English-based creole (also known as Kamtok, from “Cameroon-talk”) that the rapper expresses his resistance facing harsh living conditions, as a young urban man, echoing numerous African “Bastards”. Continue reading “Jovi, proud B.A.S.T.A.R.D from Cameroon”