Tag: Jovi
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Surprise! Another blog bout Jovi
Jovi’s street anthem Et P8 Koi (So What?) shows the use of Cameroonian language in hip-hop as means of depicting identity in a globalized music industry. Jovi is known to put out “multilingual bangers” with backing tracks from various musical disciplines. The creativity in production is mirrored by his dynamic lyricism that transcends cultural and
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Show me the light Jovi
This post is another testament to Jovi, and his art that has the power of erasing class and gendered boundaries to solidify the Cameroonian social identity. Check out his music video for Zélé and you’ll see what I am talking about.
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B.A.S.T.A.R.D by Jovi
While researching rappers in Cameroon, I came across a blog that mentions Cameroon’s Jovi as a pure rapper with undeniable talent. Of course I wanted to see this for myself. The first song I came across that actually sounded like hip hop was his single “B.A.S.T.A.R.D”. Intrigued by the name, I clicked the video and
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How Jovi makes us bump to the sound of Cameroon
In world where African hip-hop artists are being accused of imitating American culture to produce their art, Cameroonian rapper Jovi represents the amalgamation of the two cultural art forms by producing a unique style that is distinct to his home country, but also carves out his own place in the global hip-hop scene. Jovi himself
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Jovi, proud B.A.S.T.A.R.D from Cameroon
“Bastard: informal, an unpleasant or despicable person”. According to the Oxford English dictionary, a Bastard is a contemptible person. Anyone should be ashamed to be called a Bastard. Yet, Jovi, 34 years old Cameroon rapper sings his pride of being a “B.A.S.T.A.R.D” in his 2014 single featuring singer Reniss. In fact, Bastard in Pidgin (dialect