In our podcast on the discussion of hip-hop in Sierra Leone, we have come to the conclusion that hip-hop historically raises consciousness in its audience. Today, we see artists moving away from conscious rap to mote mainstream music in exchange for compensation. This migration away from the more conscious side of hip-hop is a representation of duality. In the case of Sierra Leone, Daddy Saj represents conscious rap while K-Man represents the hip-hop pop fusion. For the purpose of balance one can conclude that both sides of this hip-hop equation are necessary.
Joseph Gerald Adolphus Cole, commonly known as Daddy Saj was born in 1978 in Freetown, Sierra Leone. He fled to Guinea in 1997 as a refugee where he became more involved in music. When he returned to Sierra Leone he linked up with Jimmy B , a producer who signed him to his Paradise Family Label. In 2003 Daddy Saj started his own label called Daddy Saj Entertainment. Continue reading “Daddy Saj”