Surprise! Another blog bout Jovi

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Jovi’s street anthem Et P8 Koi (So What?) shows the use of Cameroonian language in hip-hop as means of depicting identity in a globalized music industry. Jovi is known to put out “multilingual bangers” with backing tracks from various musical disciplines. The creativity in production is mirrored by his dynamic lyricism that transcends cultural and musical boundaries. He raps in French and English – languages inherited from former colonists – to “bridge the gap that exists between anglophones and francophones” in Cameroon. Note that the French and English in the song don’t entirely mirror that of Europe, but rather include Cameroonian slang and dialects – known as Camfranglais, the mix of French and English native to Cameroon – which makes the music more representative of the Cameroonian identity. Continue reading “Surprise! Another blog bout Jovi”