Posted in Africa, Hip Hop References

It’s A Party : A Review of Turnt by Branco

Branco’s Turnt is what I would classify as a party song, as the song title suggests. While listening to the song I wanted to dance because of the contrast between a smooth and hard beat. Branco is direct in his lyrics and his message is plain and simple, he is living his life, working hard and making money.The style of the song reminds me of some of the mainstream hip hop in America, celebrating success. To my knowledge, many American hip hop artist come from a struggle or did not have the easiest life. It is very well possible that Branco is no different, as he raps about his daily llife of working hard and getting money.

Although the intent of the song was to be a “club banger”, I cannot dismiss the language used. Women were referred to as b*tches and vulgar language also had a strong presence. I am not attacking the artist’s word choice, as this is not uncommon in hip hop, but women are often objectified and sexualized in music and this song reinforces that. In this course, we discussed gender identity in hip hop as well as sexism . The culture of hiphop is the art of expression. The controversy surounding  hip hop music relates to the lack of respect for women, the lack of concious art, as well as the presence of violence. In attemoting to disect the song, I got, live your life and care less about what others have to say.  Turnt, put simply, was a song that was meant to be used to turn up and be care free. I think Branco did a pretty good job at tackling that. Because hip hop is an art for expression, the music you make should be represenative of what is important to you at the moment in addition to how you see the world. I think it is safe to assume that Branco is younger and therefore right now he is just enjoying life, as we all should. Stay Turnt!

“Turnt” – Branco

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