Posted in Nigeria, South Africa, Student Projects

Suburbs vs Slums, Pop vs Hip Hop

The pop video I chose was called, “Jombo” by Kiss Daniel, and the hip-hop video I chose was called, “We Up” by Emtee. Emtee is an artist based in Mataiele, South Africa and Kiss Daniel is from Ogun State, Nigeria.

The first distinct difference I noticed between the two videos was the mood. The mood in the pop video was very happy, positive, and the scenery was clean and healthy. The neighborhood was showing a side of Africa I had not seen before a black suburbs. In the video the people were dancing and enjoying themselves as if life were happy. Where as when watching the hip-hop video I noticed it just seemed like everyone else in the video was not happy except the artist. The people had a more serious vibe as if there was nothing to smile about this is just another day. Most importantly the area the hip-hop video took place did not seem very clean nor healthy.

The lyrics secondly had very different purposes, yet they both were telling a story. The hip-hop video was telling a George Jefferson story, of how they were moving on up. Basically coming from the slums and working hard, the rapper had the intentions to prove something to everyone that had ever doubted him. On the other hand the pop song told a love story. A happy love story about him finding the girl he wanted and trying to convince her parents to give him a chance. Neither story tackles political issues or social issues, yet they are telling individual stories that anyone can relate to.

The most interesting part of the contrast between the two videos, in my opinion, was the American influence. In the pop video, Jombo, there was heavy Nigerian culture influence from the way the people were dressed to the respect he gave her father. However, in the hip hop video the outfit the artist wore and his mannerism were very American hip hop influenced.

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