Posted in Nigeria, South Africa, Student Projects

Hip hop and Pop in Africa

” War Ready” by Casper Nyovest a South African hip hop artist is an example of more “authentic” hip hop. His hardcore beat reflects the context his lyrics, and the story being told through the music video. In the article ” The Struggle for Hip Hop Authenticity and Against Commercialization in Tanzania” it talked about the importance of artists maintaining the distinction between elitism and self- preservation, this song is a good example of that because while the beat is similar to those that are often times heard in rap music by American artists it still embodies aspects of his own culture. His lyrics seem very genuine in the sense that he sounds as if he is speaking from a place of experience rather than just what would appeal to the masses, and by doing so he is making himself more relatable.

WizKid a Nigerian artists style of music is much different from Casspers Nyovest. While he has a traditional hip hop sound Wizkid is more of an example of a pop artist. His beat is very upbeat and provides a rhythm that can make you want to dance. His music may be deemed as less “authentic” because of the simplicity of the lyrics and beat, it creates a vibe that may be better suited for a party or club environment. Because of the lack of complexity of his music i think it would be easy for WizKid to be received by different audiences, and in terms of the separation between elitism, and self preservation i think that he does a good job of maintaining his culture, and genre while still incorporating some aspects of what is considered to be “authentic” hip hop. I think that both artists represent a clear distinction between Hip Hop and Pop music in Africa.

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